PRESS RELEASE
April 18th, 2023
EVO ENTERTAINMENT GROUP & INFLUX SET TO ELEVATE OUT-OF-HOME ENTERTAINMENT
New mobile app launches phase one of digital partnership.
Dallas, TX – April 18, 2023 – EVO Entertainment Group and Influx Worldwide have launched the first phase of a multi-year digital partnership, which promises to revolutionize out-of-home entertainment. The duo is teaming up to create a one-of-a-kind, personalized experience for EVO's customers through cutting-edge technology and guest-facing solutions.
The first phase of the partnership has already delivered a brand new mobile app, developed by Influx, which makes it easier than ever for EVO’s guests to purchase movie tickets. Future phases will include deploying Influx's best-in-class food and beverage ordering technology, additional new features, and a new website, all integrated with EVO's Elevate® Rewards loyalty program.
"EVO Entertainment is committed to providing the most innovative out-of-home experiences possible, using superior technology, service, and amenities," said Mitch Roberts, CEO of EVO Entertainment Group. "With Influx's expertise, we are confident that this partnership will result in a truly modern, fully-functional digital platform that will enhance the overall guest experience."
"We are thrilled to partner with EVO and believe that our combined efforts will create a new standard for out-of-home entertainment," said Harish Anand Thilakan, CEO and founder of Influx Worldwide. "We are excited to see operators like EVO look at moviegoing alongside other entertainment options, therefore providing opportunities that our planned digital platform will help harness to deliver additional online revenue, increased loyalty, and a more exciting means of engagement."
EVO Entertainment uses a number of heterogeneous software systems to power its movie ticketing, food and beverage offerings, loyalty program, gift cards, game cards and bowling alley reservations, which traditionally have proven challenging to combine and offer as unified guest journeys. “Selecting a partner that could work with our disparate set of software systems was paramount and we're excited to partner with Influx to bring this to life,” added Roberts
Download the new EVO Entertainment mobile application here: https://www.evocinemas.com/evoapp
ABOUT EVO ENTERTAINMENT GROUP
Austin-based EVO Entertainment Group is driving the evolution of entertainment as the nation’s leading and largest operator of cinema-entertainment centers, with a portfolio of brands that includes EVO Entertainment, EVO Cinemas, EVO Live, Elevate Rewards, Times Square Grand Slam and ShowBiz Cinemas. The organization creates experiential entertainment destinations that offer a broad slate of activities including movies, bowling, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars, while serving elevated cuisine from their scratch-kitchens and bars. The company employs 1,200-plus cast members and entertains 8 million-plus guests annually across 172 cinema screens, 151 bowling lanes, and more than 50,000 square feet of gaming and attractions space. With a relentless focus on an elevated guest experience, EVO has a way to play for all ages. www.evo-entertainment.com
ABOUT INFLUX WORLDWIDE
With cinema partners worldwide, Influx is the leading provider of state-of-the-art guest-facing technology for movie theaters. Powered by its middleware Injin, Influx delivers cinema websites, mobile apps and kiosks with cutting-edge features and modules that help exhibitors drive loyalty, boost online sales, and enhance operational efficiency. Recently, Influx launched Ingage, its advanced guest data analysis and engagement automation platform, and InTake, a food and beverage ordering microsite that can be easily added to any cinema’s existing website or mobile app. www.influxworldwide.com