Waxahachie, TX (December 6, 2023) - Elevate Entertainment Group (EEG) announced today the rebrand of ShowBiz Waxahachie as EVO Entertainment Waxahachie and the addition of a cutting-edge IMAX® with a laser auditorium. After December 14th, guests will experience a renovated entertainment venue with a refreshed interior, exterior, and new signage. Building on the ShowBiz legacy, EVO Entertainment Waxahachie will continue to maintain the same outstanding service that guests have come to expect.

The second IMAX® with laser addition at EVO Entertainment locations promises audiences an immersive experience in the world of cinema. Equipped with the latest laser technology, the theater ensures increased resolution, sharper and brighter images, deeper contrast, and the widest range of colors and next-generation audio. The 10x increase in dynamic range of standard sound systems evenly distributes sound so every guest’s experience is the best. This advancement in cinematic technology aligns with EEG’s dedication to pushing the boundaries of entertainment destinations.

“As we relentlessly pursue innovation, our brands will continue to evolve, positioning them for future growth and the best guest experience. Our partnership with IMAX exemplifies this dedication to innovation, and we couldn't be more excited to tie this cutting-edge theatre experience with the rebrand.” said Marissa Blomstrom, Chief Marketing Officer at Elevate Entertainment Group.

With a whole new dimension added to the experience, the state-of-the-art IMAX® with laser theatre officially opens on December 14th. EVO Entertainment Waxahachie will christen its new IMAX theater with many eagerly anticipated films, including Wonka on December 14th, followed by Aquaman and the Lost Kingdom on December 21st. Tickets are available in-venue or online at www.evo.co.

For more information on EVO Entertainment Waxahachie, visit www.evo.co/venueinfo/waxahachie or follow them on X, Instagram, TikTok, and Facebook. EVO Entertainment Waxahachie is located at 108 Broadhead Rd. Waxahachie, TX 75165.

###

About Elevate Entertainment Group

Austin-based Elevate Entertainment Group creates boundary-pushing entertainment destinations that connect people through the power of shared experiences. As an Inc. 5000 Fastest Private Growing Company and the nation’s leading and largest operator of cinema-entertainment centers, the Elevate Entertainment Group portfolio of brands includes EVO Cinemas, EVO Entertainment, Elevate Rewards, ShowBiz Cinemas, Times Square Grand Slam and Violet Crown Cinemas. The organization offers a broad slate of activities including movies, bowling, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars. Guests can enjoy refined food and beverages from their scratch kitchens and bars while immersing themselves in a variety of entertainment options for everyday fun.