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June 29th, 2023


Free Immersive Experience Celebrates the Iconic Figure and Film Opening with a Perfectly Pink Party Filled with Nostalgia, Glamour and Barbie Fun

Austin,Texas (June 29, 2023) – EVO Entertainment Group (EVO), the nation's leading and largest operator of cinema entertainment centers, is celebrating the new Barbie movie with a blowout multi-day event, Destination: Barbie Land. Taking place at EVO’s Southlake location July 19 to July 23, the event is free and open to the public and will fully immerse guests in the fantastically fun magic that captures the essence of Barbie’s glamour and individuality. Guests are welcome to walk the pink carpet and be transported to some of the most iconic Barbie dreamscapes, filled with the same wonder and glitz one would expect out of a Barbie Dreamhouse.
EVO cordially invites guests to embrace their inner main characters during Barbie's opening weekend. Get ready to dazzle in your Barbie best and indulge in the transformative world of fashion at the enchanting Barbie Glam Boutique. This includes a glam station, a larger-than-life photo installation, and more. Guests can also head over to the Barbie Beach Club, a vibrant beach oasis adorned with palm trees, light-up chairs, and photo-op installations, or transport themselves to the glamorous era of disco by stepping into the dazzling Barbie Disco Dance Floor where shimmering lights, groovy beats, and a pulsating dance floor await.
Destination: Barbie Land is the first-of-its-kind movie experience offered by the entertainment and hospitality power house known for experiential entertainment destinations that offer a broad slate of activities for its guests. Built in partnership with Art Seen Alliance, Destination: Barbie Land promises to be a pink experiential paradise.
“One of the most iconic American brands is headed to the big screen this summer and the excitement for the film is palpable. As we approach what is poised to be one of the largest pop-culture moments and biggest movies of the year, we wanted to create a truly unique way for fans to get in on the fun,” said Marissa Blomstrom, Chief Marketing Officer at EVO Entertainment. “Everything we do at EVO is about offering guests a top-notch entertainment experience, and our Barbie experience is no exception. While this is the first truly immersive event we’ve hosted, it certainly will not be the last.”
Beyond Southlake, EVO is hosting additional festivities such as Barbie Dress-Up Parties at several other locations, including EVO Entertainment Schertz, ShowBiz Cinemas Edmond, ShowBiz Cinemas Fall Creek, ShowBiz Cinemas Waxahachie, and Times Square Grand Slam. These parties take place on July 22 at 7 pm, where movie-goers can dress in their Barbie best and witness the first live-action Barbie film on the big screen. Plus, each guest that purchases a ticket to the Dress-Up Parties will receive a special Barbie gift. These locations will also offer photo opportunities for guests to get the best shots of their Barbie-inspired looks.
Tickets for the Barbie Dress-Up Party and regular film screenings are now available for purchase. To find out more about the interactive Destination: Barbie Land event or to purchase tickets, visit the following links for each location: Destination: Barbie Land at Southlake, Barbie Dress-Up Parties: EVO locations, ShowBiz locations, Times Square Grand Slam location.


About EVO Entertainment Group
Austin-based EVO Entertainment Group is driving the evolution of entertainment as the nation's leading and largest operator of cinema entertainment centers, with a portfolio of brands that includes EVO Entertainment, EVO Cinemas, EVO Live, Elevate Rewards, Times Square Grand Slam and ShowBiz Cinemas. The organization creates experiential entertainment destinations that offer a broad slate of activities including movies, bowling, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars, while serving elevated cuisine from their scratch-kitchens and bars. The company employs 1,200-plus cast members and entertains 8 million-plus guests annually across 172 cinema screens, 151 bowling lanes, and more than 50,000 square feet of gaming and attractions space. With a relentless focus on an elevated guest experience, EVO has a way to play for all ages.



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