December 8th, 2023
AUSTIN FC ANNOUNCES ELEVATE ENTERTAINMENT GROUP AS CLUB’S OFFICIAL CINEMA AND ENTERTAINMENT CENTER
● The partnership will feature entitlement of guest services areas in Q2 Stadium, including wall branding
● Austin FC and Elevate will host a partnership launch at the EVO Entertainment Belterra location on January 31, 2024
Austin, TEXAS (December 8th, 2023) – Austin FC announced today Elevate Entertainment Group (EEG) as the Club’s Official Cinema and Entertainment Center. Austin-based EEG, an entertainment group that creates boundary-pushing entertainment destinations, and the Club have entered a multi-year agreement.
EEG is the nation's largest operator of cinema entertainment centers and has been recognized as an Inc. 5,000 Fastest Private Growing Company. The company's portfolio of brands includes EVO Cinemas, EVO Entertainment, Elevate Rewards, ShowBiz Cinemas, Times Square Grand Slam, and Violet Crown, each offering a wide range of activities such as movies, bowling, arcade games, climbing walls, virtual reality, ropes courses, and bumper cars. Guests can indulge in delicious food and drinks from scratch kitchens and bars while enjoying a variety of entertainment options for everyday fun.
“We’re excited to partner with Elevate Entertainment Group and to align with an organization doing innovative things in the entertainment space right here in Austin,” said Austin FC President Andy Loughnane.
As a part of the partnership agreement, the guest services areas at Q2 Stadium, home of Austin FC, will feature Elevate branding on the walls. EEG will also host a movie night at Q2 Stadium next season, create Austin FC specific promotions and activations, as well as support Verde Leaders, Austin FC’s youth development program.
"As Austin's only original cinema entertainment brand, we see tremendous alignment in officially partnering with Austin FC, the first and only professional sports team in Austin," said Marissa Blomstrom, Chief Marketing Officer at EEG. "Austin FC and Elevate Entertainment Group share a commitment to our fans and guests of creating boundary-pushing entertainment destinations that connect people through the power of shared experiences. We look forward to bridging those experiences in our collaborations this year and beyond.”
Austin FC and EEG will hold a partnership launch event at the EVO Entertainment Belterra location on January 31, 2024, from 5:00 PM – 9:00 PM. EEG invites the public to attend the kickoff event and can expect an evening packed with activities for the whole family. The event will include an Austin FC player meet and greet, photo installations, exclusive giveaways, a special happy hour offering that includes an Austin FC specialty cocktail and will conclude with a special film screening.
To learn more about Elevate Entertainment Group, visit https://www.elevategroup.com/.
About Austin FC
Austin FC joined Major League Soccer (MLS) as the League’s 27th club in January 2019. Austin FC officially began competing in MLS in April 2021 and played its first match at home on June 19, 2021, in the new, 100% privately financed, state-of-the-art Q2 Stadium in Austin. In its second year, Austin FC finished the regular season 2nd in the Western Conference, while also making a run to the Western Conference Finals during the 2022 MLS Cup Playoffs.
Austin FC also operates Austin FC II, a professional-level development team competing as one of 28 clubs in MLS NEXT Pro. In addition, Austin FC operates Austin FC Academy which is the fully funded developmental academy representing the highest level of competition for elite youth soccer players in Central Texas, while serving as the exclusive developmental pathway to MLS for the region’s most talented young players. Combined, Austin FC II and Austin FC Academy teams complete the pro player pathway between elite youth soccer (MLS NEXT) all the way to MLS, and allow for players to develop, improve, and move up to Austin FC or Austin FC II.
About Elevate Entertainment Group
Austin-based Elevate Entertainment Group creates boundary-pushing entertainment destinations that connect people through the power of shared experiences. As an Inc. 5,000 Fastest Private Growing Company and the nation’s leading and largest operator of cinema entertainment centers, the Elevate Entertainment Group portfolio of brands includes EVO Cinemas, EVO Entertainment, Elevate Rewards, ShowBiz Cinemas, Times Square Grand Slam, and Violet Crown Cinemas. The organization offers a broad slate of activities including movies, bowling, games, and attractions like climbing walls, virtual reality, ropes courses, and bumper cars. Guests can enjoy refined food and beverages from their scratch kitchens and bars while immersing themselves in a variety of entertainment options for everyday fun. For more information, visit elevategroup.com.